WHAT IS CONTENT MARKETING?
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
CREATING EFFECTIVE CONTENT
Businesses invest a significant amount of money creating engaging content to try and attract customers through a variety of mediums, often with little understanding of the Return on Investment.
We have developed a clear process that enables businesses to create engaging content that is found by the right audience with the analysis techniques to determine how engaged their audience is.
content marketing STRATEGY
Over 30 years of pure digital marketing and sales experience has enabled us to create a robust content marketing strategy that works. Our content marketing strategy follows simple 3 step approach;
1. create ENGAGING CONTENT
Our experienced team of copywriters create content in line with your strategy and business objectives that is unique, interesting and engaging.
2. Optimise FOR THE RIGHT AUDIENCE
By understanding your audience and what they are searching for we ensure your content is optimised so it is found by your potential customers when they are at the right stage of the buying process.
3. MEASURE AUDIENCE ENGAGEMENT
Unless you measure the performance of your content it is impossible to benchmark the effectiveness of what you are putting out there. Through analysis, reporting and feedback we help you continuously improve your Return on Investment.