I recently came across this infographic which delivers a compelling case for finding time to consider ways of finding and connecting with relevant social influencers.
When I think about the online purchase habits of myself and those around me, it is clear that buying decisions are heavily influenced online on everything from make-up to technology. This was confirmed via a quick search using Google Adwords' keyword research tool, revealing the sheer volume of monthly searches for 'hotel reviews', 'car reviews', 'book review', etc.
Blogs, customer reviews, Twitter and Facebook are all outlets for influencers big and small and customers are actively searching for recommendations before purchasing.
When I think about my current clients and those I've worked with in the past, there is often very little investment in engaging with advocates personally.
See if this inspires you to find out who your social influencers are.