Services provided:

  • Paid search management
  • SEO audit
  • Affiliate program management

hive.co.uk case study

Paid search increases revenue by 150% for Hive.co.uk

Hive.co.uk is an online book and DVD retailer working in partnership with independent bookshops across the UK.  By shopping with Hive.co.uk customers can support their local high street, with a percentage of every sale going to an independent shop.

 

Paid search results – key metrics

  • Increased paid search revenue by 150% between 2014 and 2015
  • Sales for December 2015 were 115% above target
  • Increased ROI 19% year-on-year
  • Cut CPA 25% year-on-year

 

Campaign summary

Our initial objective was to grow revenue whilst maintaining ROI. We also:

  • Quickly increased product visibility by establishing and optimising Google Shopping      campaigns
  • Provide weekly and monthly reporting, giving Hive.co.uk a transparent view of the activity
  • Introduce new campaigns; with a view to increasing exposure at a product level and growing revenue
  • Continually review and evolve campaigns; in this competitive space where bestsellers change weekly

 

We have been working with Hive.co.uk since 2012. The paid search activity has grown with the business, playing a large part in helping them achieve growth in new customer acquisition.  We strive to continually evolve Hive’s paid search marketing to deliver against their business goals. 

We’ve been working with Curious Cat Digital for over three years, initially to help set up our Affiliate program but this has now extended to include SEO and PPC activity as we’ve been very impressed with their professionalism, knowledge and commitment to help us grow our business. We’ve seen excellent YOY growth in all these areas, exceptional conversion and ROI along with helping us develop a cohesive marketing strategy. Curious Cat Digital are proactive, take the initiative and always give us the right advice to push our results to the next level and they’re a pleasure to work with too!
— Julie Howkins, Head of eCommerce, Hive.co.uk