Clegg associates case study
Paid search management
Meta data rewrite
PPC delivers website enquiries worth
30 times ad spend
Founded in 1984 Clegg Associates provide professional structural and civil engineering design and advice for all construction sectors.
With ambitious expansion plans Clegg Associates engaged with Curious Cat Digital to help them market their business online through PPC advertising.
PPC results – key metrics
PPC became the primary driver of online traffic and leads, delivering on average 45% of website traffic
PPC delivers on average at least 10 x ad spend in online leads and frequently more than 30 x ad spend
Curious Cat Digital provide specialist PPC expertise and hands-on management to help launch and grow Clegg Associates’ PPC activity.
We worked with Clegg Associates to initially test PPC as a channel to see whether it could help them achieve their goal of increasing website enquiries and ultimately new business.
Initially we took a focused and highly targeted approach, delivering a healthy return on ad spend from the trial.
Following the success of the trial, the campaign was expanded using a geo-targeted model.
Clegg Associates have continued to increase their investment in the PPC campaign managed by Curious Cat Digital as they continue to see sales growth and the value that the activity delivers.