Thinking of promoting your Fintech through online advertising? We take an in-depth look at three platforms you might want to focus on.

Whether you’re looking to outsource your paid search for the first time or switch agency partners, we highlight key considerations.

Remarketing and retargeting - do you really know the difference between these two popular digital marketing activities? Read more

This week we spotted this blog piece published on Search Engine Land giving the heads up that Google is restricting the data shown in their Keyword Planner tool for low spend Adwords accounts.

There are some excellent freebies out there that can be utilised to help you plan and implement an effective PPC campaign, and even those that do cost often have a free basic level to get you started. Here are some of our top picks: