cambridge global payments case study
Inbound marketing strategy
Paid social management
Inbound marketing produces 20 leads per month for the UK sales team:
Since its inception in 1992, Cambridge has grown to become a leading provider of integrated B2B cross-border payment services globally. Cambridge has built a world-class operation renowned for innovative solutions and exemplary service. Cambridge aims to continue to thrive in an increasingly competitive market by acquiring the best expertise in the industry, leveraging strategic partnerships, and investing in leading-edge technologies.
the results – key metrics
UK website traffic increased 44% YoY
UK blog sessions increase 488% YoY
Average of 20 leads per month (165 in 8 months)
Curious Cat Digital were commissioned to work with the UK marketing team to increase the number of leads for the sales team. They achieved this through the following activity:
Persona workshops with key stakeholders to identify 3 target personas
Content workshop to map out content covering 4 blogs articles per month and 2 premium content guides.
Full content production service including SEO optimisation.
Management of Google AdWords and paid social to promote content to a wider audience.
Optimised landing pages to convert website visitors into leads through content downloads