cambridge global payments case study

 
 
Cambridge_Global_Payments_Logo.png

Services provided:

  • Inbound marketing strategy

  • Copywriting

  • Whitepaper production

  • PPC management

  • Paid social management

  • Reporting

Cambridge-GP-inbound.jpg
cambridge photo 1.jpg
 

Inbound marketing produces 20 leads per month for the UK sales team:

Since its inception in 1992, Cambridge has grown to become a leading provider of integrated B2B cross-border payment services globally. Cambridge has built a world-class operation renowned for innovative solutions and exemplary service. Cambridge aims to continue to thrive in an increasingly competitive market by acquiring the best expertise in the industry, leveraging strategic partnerships, and investing in leading-edge technologies.

 

the results – key metrics

  • UK website traffic increased 44% YoY

  • UK blog sessions increase 488% YoY

  • Average of 20 leads per month (165 in 8 months)

 

Campaign summary

Curious Cat Digital were commissioned to work with the UK marketing team to increase the number of leads for the sales team. They achieved this through the following activity:

  • Persona workshops with key stakeholders to identify 3 target personas

  • Content workshop to map out content covering 4 blogs articles per month and 2 premium content guides.

  • Full content production service including SEO optimisation.

  • Management of Google AdWords and paid social to promote content to a wider audience.

  • Optimised landing pages to convert website visitors into leads through content downloads

 

Curious Cat have contributed significantly to the overall success of our SEO and content strategy by delivering great quality blogs which are both, relevant and educational.
— Wioleta Banach, UK Marketing Manager, Cambridge Global Payments

Related work

JELLYCAT   Initial consultancy and strategy for this adorable e-commerce business, followed by long-term paid search and SEO management

JELLYCAT

Initial consultancy and strategy for this adorable e-commerce business, followed by long-term paid search and SEO management

HARRIS & ROSS   Increasing website leads by 400% and reducing cost-per-acquisition by 94% through PPC activity

HARRIS & ROSS

Increasing website leads by 400% and reducing cost-per-acquisition by 94% through PPC activity

KAMPI YA KANZI   Increasing reservations for this luxury safari camp by over 1000% through improved SEO and PPC activity

KAMPI YA KANZI

Increasing reservations for this luxury safari camp by over 1000% through improved SEO and PPC activity