Fintech SEO Agency
Visibility where your buyers actually research.
Fintech buyers research on Google, in AI Overviews, through ChatGPT and Perplexity. Often, before your sales team knows they exist. Get ahead of the competition.
Proven SEO results for Fintech clients
488%
Increase in organic traffic for a global payments business
27%
Increase in organic sign-ups for an institutional crypto platform
$3.2m
In pipeline generated for a leading RegTech
Award Winning Fintech Marketing Agency
Marketing Agency of the Year Finalist
Financial Promoter Marketing Agency of the Year finalist. Recognised as one of the best Fintech Marketing Agencies in 2024.
Recognised by Fintech B2B Marketing as Global Fintech Marketing Agency of the year finalist. Recognised as one of the best Fintech Marketing agencies globally in 2023.
Global Fintech Marketing Agency of the Year Finalist
Google classifies fintech content as YMYL, or "Your Money or Your Life". That means higher quality thresholds, stricter E-E-A-T requirements, and zero tolerance for generic advice. At the same time, AI-powered research tools are changing where buyers look before they ever contact a vendor. A fintech SEO strategy built for 2021 is missing a growing share of buyer attention.
Fintech SEO has always been harder than it looks.
Why Fintech SEO is different
Three things that make fintech SEO its own discipline
Google holds financial content to a higher standard
YMYL classification means thin content, generic advice, and unverified claims will not rank. Every piece needs genuine expertise, clear authorship, and verifiable evidence. A fintech blog written by a generalist copywriter with a brief is not going to compete.
The keyword universe is high-value and competitive
Terms like "KYC compliance software" or "embedded finance platform" have modest search volumes but high commercial intent and high CPC. Ranking for them requires topical authority built over time. Quick-win tactics don't hold in this category.
Buyers research in more places than Google
61% of the B2B buying journey is complete before any vendor is contacted, per 6sense's 2025 research. Much of that research now happens across AI-powered tools. An SEO strategy that only addresses Google's organic results is ignoring where a growing share of buyers are looking.
Fintech SEO services
01
Technical SEO
The foundation everything else builds on. We audit and fix crawlability, indexation, Core Web Vitals, structured data, and AI crawler access. For fintech, we also address the security and compliance signals that Google's quality assessors weight in YMYL categories.
02
Keyword research and strategy
We map the queries your buyers use at awareness, consideration, and decision stage. Then we identify the high-intent terms your competitors haven't owned yet. In fintech, that means going beyond category terms to the specific compliance, sector, and product queries that indicate genuine purchase intent.
03
Content strategy and creation
We build topical authority through pillar pages, cluster content, research-backed articles, and FAQ content structured for featured snippets and AI Overviews. Every piece is written by a fintech specialist who knows the sector.
04
Link building and digital PR
Backlinks from Fintech Futures, Finextra, The Fintech Times, and FCA-adjacent publications do double duty. They improve rankings, and they're in the publications your buyers already trust. We build links that matter in your market.
05
Answer Engine Optimisation (AEO)
Structuring content to appear in Google's featured snippets, People Also Ask boxes, and AI Overview summaries. For fintech companies with a category education job to do, appearing in answers before buyers start vendor evaluation is high-value brand awareness at near-zero incremental cost..
06
Generative Engine Optimisation (GEO)
Building visibility within AI-generated responses from ChatGPT, Perplexity, Claude, and Gemini. When buyers ask AI tools which KYC platforms to consider, or which embedded finance providers are worth evaluating, we work to ensure our clients appear in those responses.
Richard Hoffman - Head of Marketing, Alto IRA
"Curious Cat was an incredible partner to us as we rebuilt our Marketing function from the ground up. They never shied away from the work."
AEO - GEO - AIO
AI search is where the buyer journey starts now
A Fintech buyer researching "best treasury management platform" might see a Google AI Overview that summarises three vendors and click nothing below it. Then open ChatGPT for a more specific comparison. Then search LinkedIn. Then visit two or three vendor sites they've already decided are worth their time.
If your SEO strategy only addresses the final website visit, you're invisible for most of the journey that led to it.
AEO
Answering Engine Optimisation
Structuring content to be selected as the direct answer to a specific query in Google's featured snippets, People Also Ask boxes, and AI Overview summaries. Concise, self-contained answers of 40 to 60 words. Clearly structured how-to content. FAQ sections that mirror the exact phrasing of common queries.
Appearing in AI Overviews generates brand impressions at scale, even when the buyer clicks nothing below.
GEO
Generative Engine Optimisation
Making your brand visible within AI-generated responses from ChatGPT, Perplexity, Gemini, and Claude. It involves AI-crawlable content, an llms.txt file, citations in authoritative publications, structured data for entity recognition, and content that directly answers the questions buyers are asking AI tools.
Competition for AI citations in B2B fintech is still relatively thin. Early investment pays off.
AIO
AI Overview Optimisation
Google's in-SERP AI summaries appear above organic results and reduce click-through to the pages below them. Appearing as a cited source generates significant brand impressions. Optimising for AI Overviews requires authoritative, well-structured content with strong E-E-A-T signals throughout..
For fintech category education, AI Overviews are top-of-funnel brand awareness at zero incremental cost.
Our Fintech SEO Process
01.
Discovery and audit
We start by understanding your organic baseline, your keyword universe, your competitive position, and the technical health of your site. That includes auditing your AI crawler access and checking whether your content is being indexed and cited by the major AI platforms.
Technical audit
Organic baseline
AI crawler audit
Competitive mapping
02.
Keyword and content strategy
We map the queries your buyers use at each stage of their journey, identify the content gaps, and build a prioritised content roadmap connected to commercial targets. Pipeline contribution is the measure, not vanity metrics.
Keyword mapping
Topical authority planning
Content gap analysis
03.
Technical SEO and AEO/GEO setup
We fix the technical issues limiting crawlability and performance, implement structured data for entity and product recognition, build your llms.txt file, and ensure AI crawlers can access and index your content properly.
Core Web Vitals
Structured data
llms.txt
Entity optimisation
04.
Technical SEO and AEO/GEO setup
Pillar pages, cluster articles, FAQ content, case studies, and AEO-structured question-and-answer content. Every piece is written by a fintech specialist who understands the sector, the audience, and the quality bar Google applies to YMYL content.
Pillar pages
Cluster content
AEO-structured FAQs
Case studies
05.
Reporting against pipeline
We report on organic traffic, keyword rankings, AI Overview appearances, featured snippet wins, and pipeline contribution from organic search. The numbers that connect SEO investment to commercial outcomes.
Pipeline contribution
AI Overview tracking
Keyword rankings
Featured snippets
Fintech SEO facts
Setting clear expectations
SEO is slow
Meaningful organic results typically take six to twelve months. Content ranking today was produced six to twelve months ago. If you need pipeline in the next 90 days, paid media is the right tool. SEO is the right tool for building a sustainable acquisition channel that reduces cost per lead over time.
Volume is not the goal
50 posts a month of generic fintech content will not outperform 12 high-quality, authoritative pieces a year. Google's YMYL standards and AI model quality filtering both penalise thin content. Fewer, better pieces outperform a full blog of content that does no commercial work.
Strategy has to connect
The best fintech SEO programmes connect to positioning, messaging, and commercial targets. Keywords are chosen based on where your ideal customers are in their journey. Results are measured against pipeline contribution. SEO that doesn't know your commercial model isn't really SEO.
Fintech SEO questions
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Fintech SEO is the practice of improving a fintech company's organic search visibility to attract high-intent traffic and generate qualified pipeline. It covers technical SEO, content strategy, link building, and increasingly Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for AI research tools.
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AEO is the practice of structuring content to be selected as the direct answer to a specific query in Google's featured snippets, People Also Ask boxes, and AI Overview summaries. For fintech, it's particularly valuable for category education content. Appearing in answers before buyers start evaluating vendors builds familiarity early.
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GEO is the practice of making a brand visible within AI-generated responses from ChatGPT, Perplexity, Gemini, and Claude. When buyers use these tools to research fintech vendors, the brands that appear as cited sources have invested in being crawlable, citable, and authoritative in the eyes of the underlying models.
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Typically six to twelve months for meaningful organic traffic growth, though technical fixes and featured snippet wins can show results more quickly. The investment grows in value over time. Content that ranks today continues to generate leads for years without incremental spend.
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Yes, if you want to be visible across the full research journey. Traditional SEO addresses Google's organic results. GEO addresses AI-generated responses that a growing share of buyers now use for initial research. They require overlapping but not identical content approaches. A good fintech SEO strategy in 2026 addresses both.
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Google classifies fintech content as "Your Money or Your Life", a category with significantly higher quality standards. Thin content, generic advice, and unverified claims won't rank. Fintech SEO requires genuine expertise demonstrated through specific, well-cited content, clear author credentials, and strong E-E-A-T signals throughout.
Organic visibility that works over time.
Whether you need to fix a technical foundation, build a content programme from scratch, or start appearing in AI research tools, we'd like to understand what you're trying to solve.
We work with B2B fintechs across KYC, RegTech, payments, lending, wealth management, and financial data, in the UK and US.