Cambridge Global Payments

Inbound marketing produces 20 leads per month for the UK sales team.

Since its inception in 1992, Cambridge has grown to become a leading provider of integrated B2B cross-border payment services globally. Cambridge has built a world-class operation renowned for innovative solutions and exemplary service. Cambridge aims to continue to thrive in an increasingly competitive market by acquiring the best expertise in the industry, leveraging strategic partnerships, and investing in leading-edge technologies.

Services provided:

• Inbound marketing strategy

• Copywriting

• Whitepaper production

• Paid Media

• Reporting

The results – key metrics

• UK website traffic increased 44% YoY

• UK blog sessions increase 488% YoY

• Average of 20 leads per month

Campaign summary:

The Curious Cat Digital team was commissioned to work with UK marketing to increase the number of leads for the sales team. It achieved this through the following activity:

• Persona workshops with key stakeholders to identify 3 target personas

• Content workshop to map out content covering 4 blogs articles per month and 2 premium content guides.

• Full content production service including SEO optimisation.

• Management of Google Adwords and paid social to promote content to a wider audience.

• Optimised landing pages to convert website visitors into leads through content downloads

Testimonial:

“Curious Cat has contributed significantly to the overall success of our SEO and content strategy by delivering great quality blogs which are both, relevant and educational”

Wioleta Banach, Marketing Manager UK