Jellycat

Website revenue increased by 72% YOY.

Jellycat has been creating original and innovative soft toys in London since 1999, combining luxurious fabrics with designs that are sometimes quirky, sometimes cute, but always with a little something different that makes them stand out from the crowd! 

Jellycat has a network of stockists across the UK including John Lewis, The White Company and JoJo Maman Bébé.

Services provided

• SEO

• PPC management

• Email marketing

• Blogger outreach

 Digital marketing results - key metrics

• YOY website revenue increase of 72% in year two and 41% in year three

• Paid search return on ad spend of over 1000%, ensuring the channel is delivering profitable sales

• Achieved position one organic search placements for all product, category and branded search terms as well as some key generics.

Activity summary

Curious Cat Digital provided digital marketing consultancy and campaign management to help launch and grow Jellycat’s first e-commerce site.

We worked closely with Jellycat to develop a solid strategy, backed up by attention-to-detail and ongoing analysis that delivered fast and profitable growth in its online sales.

We worked with the resource and budget available, establishing a priority for setting up, launching and optimising each channel.  This resulted in immediate sales growth.