Digital Marketing for Fintech
As a Fintech, providing a seamless customer experience throughout the buyer journey is essential to creating buzz and establishing your brand as a leader. Customers that embrace Fintech are digital savvy and less receptive to traditional marketing tactics.
Your potential customers will by researching online well before engaging with your brand. Understanding target personas, buyer behaviour and personalising your messages are all vital to make sure you stand out from the crowd. Ready to talk?
FinTECH MARKETING CHALLENGES
INCREASE WEBSITE TRAFFIC
Fintech organisations will benefit from a holistic approach to increasing visitors. Adapting marketing channels to the way your customers buy will result in attracting the most relevant visitors and those most likely to become customers.
Build Brand Credibility
We place a high importance on helping Fintechs become a trusted and credible source of information and providing support to buyers throughout the buyer journey. Building and promoting valuable content based on target personas will have a greater and longer term impact on website traffic levels.
Generate more leads
Having more visitors on your website is great but unless you can encourage them to become customers your investment will be wasted. Providing content offers aligned to the buyer journey is an extremely effective method of achieving this.
Improve customer experience
Customer experience starts from the first moment a prospect lands on your website. Aligning your marketing strategy with your sales strategy will delight your customers and increase the efficiency and effectiveness of your entire customer facing organisation
Martech meets Fintech
Fintech businesses are fast paced and often operate lean operations. Data is used in every area of the business to drive decisions.
Within the marketing team, relying on multiple data sources can result in inefficient reporting processes.
As a HubSpot partner we are well placed to setup and deliver marketing automation that can grow your revenue whilst reducing resources. Bringing all marketing channels into one platform also delivers greater customer insight and granular reporting that is not easily available in standard reporting applications.
Working with a Fintech marketing expert with robust technology will give your business the greatest chances of success.
OUR APPROACH TO FINTECH MARKETING
Our strategy is based on the inbound marketing methodology, using content aligned to carefully developed personas and their unique buyer journey.
The first step is attracting new visitors to your website. This is achieved by creating awareness of your brand through providing the right content, in the right place at the right time.
As you attract new visitors to your website the next step is to convert them into leads. This is achieved through content offers, strong calls-to-action and well optimised landing pages.
Providing relevant content aligned to the buyer journey helps convert leads into customers. Whether this is achieved through website sign-ups or a call from the sales team, nurturing leads until they are ready to buy increases the likelihood of converting leads into customers.
Give customers a great experience and they will become advocates. Turn existing customers into your most effective channel for acquiring new customers.
fintech marketing benefits
/ Improve ROI by reducing the cost of customer acquisition
/ Discover where potential customers are spending their time and what content they are engaging with.
/ Generate more inbound enquiries for your sales team.
/ Access potential customers who are not receptive to traditional push marketing tactics.
/ increase brand awareness and promote customer loyalty.
Why Curious Cat Digital
Our founders have specific experience working with and for Fintech businesses over the last 15 years. We are uniquely placed with experience in both digital marketing and sales to help join dots between your two key acquisition channels.
Some of our clients
We're proud of our diverse client portfolio, from global brands to smaller businesses with big ambitions.
Get in touch
Let's talk about how we can help you get more financial services leads.