FINTECH
Digital Marketing 

As a Fintech, providing a seamless customer experience throughout the buyer journey is essential to creating buzz and establishing your brand as a leader. Customers that embrace Fintech are digital savvy and less receptive to traditional marketing tactics.

Your potential customers will by researching online well before engaging with your brand. Understanding target personas, buyer behaviour and personalising your messages are all vital to make sure you stand out from the crowd. Ready to talk?

 

FinTECH digital MARKETING CHALLENGES

 

INCREASE WEBSITE TRAFFIC

Fintech organisations will benefit from a holistic approach to increasing visitors. Adapting marketing channels to the way your customers buy will result in attracting the most relevant visitors and those most likely to become customers.

Build Brand Credibility

We place a high importance on helping Fintechs become a trusted and credible source of information and providing support to buyers throughout the buyer journey. Building and promoting valuable content based on target personas will have a greater and longer term impact on website traffic levels.

Generate more leads

Having more visitors on your website is great but unless you can encourage them to become customers your investment will be wasted. Providing content offers aligned to the buyer journey is an extremely effective method of achieving this.

Improve customer experience

Customer experience starts from the first moment a prospect lands on your website. Aligning your marketing strategy with your sales strategy will delight your customers and increase the efficiency and effectiveness of your entire customer facing organisation

 
 
Fintech Marketing

Martech meets Fintech

Fintech businesses are fast paced and often operate lean operations. Data is used in every area of the business to drive decisions.

Within the marketing team, relying on multiple data sources can result in inefficient reporting processes.

As a HubSpot partner we are well placed to setup and deliver marketing automation that can grow your revenue with minimal resource requirements. Bringing all marketing channels into one platform also delivers greater customer insight and granular reporting that is not easily available in standard reporting applications.

Working with a Fintech marketing expert with robust technology will give your business the greatest chances of success.

Ready to talk? >


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OUR APPROACH TO FINTECH DIGITAL MARKETING

Our strategy is based on the inbound marketing methodology, using content aligned to carefully developed personas and their unique buyer journey.

Attract

The first step is attracting new visitors to your website. This is achieved by creating awareness of your brand through providing the right content, in the right place at the right time.

Convert

As you attract new visitors to your website the next step is to convert them into leads. This is achieved through content offers, strong calls-to-action and well optimised landing pages.

Close

Providing relevant content aligned to the buyer journey helps convert leads into customers. Whether this is achieved through website sign-ups or a call from the sales team, nurturing leads until they are ready to buy increases the likelihood of converting leads into customers.

Delight

Give customers a great experience and they will become advocates. Turn existing customers into your most effective channel for acquiring new customers.


 
Fintech Marketing Consultation
 

Why Curious Cat Digital

Our founders have specific experience  working with and for Fintech businesses over the last 15 years. We are uniquely placed with experience in both digital marketing and sales to help join dots between your two key acquisition channels.


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fintech marketing benefits

/ Improve ROI by reducing the cost of customer acquisition

/ Discover where potential customers are spending their time and what content they are engaging with.

/ Generate more inbound enquiries for your sales team.

/ Access potential customers who are not receptive to traditional push marketing tactics.

/ increase brand awareness and promote customer loyalty.


Some of our clients

We're proud of our diverse client portfolio, from global brands to smaller businesses with big ambitions.

 
 

Our work

 CAMBRIDGE GLOBAL PAYMENTS   Generating B2B inbound leads through content marketing, PPC and paid social

CAMBRIDGE GLOBAL PAYMENTS

Generating B2B inbound leads through content marketing, PPC and paid social

 HP   An international SEO project plus analytics and bespoke reporting across Europe and EMEA for HP's security content

HP

An international SEO project plus analytics and bespoke reporting across Europe and EMEA for HP's security content

 SAVILLS   Fresh set of marketing emails globally and supporting the move to a new email platform

SAVILLS

Fresh set of marketing emails globally and supporting the move to a new email platform


 

Get in touch

 
 

Let's chat about how we can help with your Fintech digital marketing.

Call us on 0333 939 8414 or fill in the form below...

 
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