Fintech marketing is the activity a fintech business undertakes to engage and attract its target audience with the goal of selling its products or services.

Fintech Marketing Strategy

Fintech marketing starts with strategy. The marketing strategy is focused on developing the fintech’s unique position in the market, which clearly aligns its products or services with the needs of its audience and differentiates the fintech from its competition.

Fintechs use a variety of strategies and channels to advertise their products or services. Advertising is a crucial element of marketing, allowing fintechs to promote their offerings and reach their target audience. Here are some common methods and approaches used by fintech marketing teams or agencies.

Traditional Advertising:

Whilst traditional advertising is used by fintech, it’s less common than digital advertising. Some examples of traditional advertising include:

Direct Mail: Promotional materials, such as flyers, catalogues, or postcards, directly to individuals' homes or businesses. With the proliferation of emails, this can be an effective way of standing out.

Print Media: Placing ads in newspapers, magazines, brochures, or other printed materials.

Television: Commercials are created and aired during TV programs. Specific time slots or channels can be targeted based on the fintech’s audience demographics.

Radio: Ads are broadcasted on radio stations, reaching listeners based on their demographics and listening habits.

Outdoor Advertising: Billboards, posters, signage, and other outdoor displays are used to capture attention in public spaces. You’ll see a lot of consumer Fintechs advertising in this way on the London underground.

Digital Advertising:

Digital advertising is more popular amongst fintechs as it aligns with their more tech-savvy target audience and is easier to measure than traditional advertising. It also provides instant data to the marketer to make quick decisions on what’s working.

Online Ads: There are a variety of different forms of digital ads, including display ads (banners, pop-ups), search engine ads (Google AdWords), paid social ads (Facebook, Instagram), and video ads (YouTube). The type of advertising is selected according to the goal the fintech is trying to achieve.

Influencer Marketing: Collaborating with social media influencers or bloggers who have a large following to promote their products or services is growing in popularity. If the fintech wants to appeal to a particular niche, micro-influencers can be a more cost-effective way of doing this.

Email Marketing: Still an immensely popular form of advertising, Fintechs use targeted promotional emails sent to subscribers, providing information, discounts, or special offers. As email marketing continues to grow, it's crucial to ensure that the content is not only relevant but also provides value.

Content Marketing: Creating valuable, relevant and entertaining content, such as blog posts, videos, or podcasts, is still extremely effective and can also support an SEO strategy.

• Faster agency onboarding experience

• Quicker time-to revenue, with less time spent testing and learning

• Faster agency onboarding experience

• Insights into which channels and tactics work best for your target audience

• Access to an ecosystem of fintech specialists, to cater to call your requirements

If you want to scale your Fintech brand, you need to think long term and nail down a comprehensive strategy, creating commercial catnip for your customers. That means putting yourself in their shoes, thinking like they think. 

But above all, you need to be curious. Always asking questions, challenging assumptions, and exploring new possibilities for your marketing. That’s how you always land on your feet.

And it turns out that’s exactly what we do.