Paid search (PPC) agency
Reach more customers actively looking for your products or services with PPC marketing.
Our paid search AGENCY services
Paid search (PPC) can be an extremely effective way of attracting potential customers both at the top of the funnel and when they are ready to purchase. Whether you’re new to paid search or concerned that your current PPC campaigns aren’t performing, we can help.
From the outset we’ll carry out keyword research to determine which are the most relevant keywords to bid on. This doesn’t necessarily mean the most expensive or most popular but the terms that are most likely to deliver website visitors that will buy your product or service.
We always strive to improve your results using a combination of testing, analysis and ongoing optimisation to make sure your paid search campaigns are delivering more sales with less spend.
We’re a certified Google Partner agency and our paid search experts have 10+ years experience, giving you confidence we have the specialist knowledge and expertise in house to deliver sales through pay-per-click (PPC) advertising.
Strategy & Planning
Our initial discovery meeting or call is an opportunity for us to get to know your business and your brand, who your target customers are and how they buy from you.
We'll define objectives and goals of the campaign, based on your overall business objectives.
We'll audit any existing paid search accounts and carry out thorough keyword and search term research. Our plans are bespoke for each client.
Account set up & structure
An optimal paid search account is structured according to website taxonomy, taking into consideration any geographic targeting campaign variants where relevant.
We can even match ad text at an individual keyword level for highly specialised and top performing search terms.
Carefully structuring and grouping campaigns, ad groups and keywords helps with ease of management and reporting across the account.
Effective ad copy
When developing ad copy, we aim to effectively communicate core brand values, USPs and strengths often at a sub-category level.
We create three ad copy variants per ad group, learning and adjusting different elements of the ad over time as part of our proactive ongoing optimisation process.
We utilise and tailor a full range of ad extensions at a service or category level and this often means creating unique extensions per ad group. This extra step gives the ad copy even more relevance to the keyword being searched.
Campaign LAUNCH & management
There are a multitude of different metrics, strategies and optimisation points involved in running any paid search campaign. Understanding their relationship and effect on each other is key.
We allocate and manage budgets in line with any forecasts and monitor pacing to daily budgets.
Delivering ROI is at the core of our paid search solution and monthly reports and quarterly strategy meetings are key to assessing the success of the activity.
If you'd like to work with a results-driven PPC agency, give us a call for an initial chat or a free PPC audit to see if there are any opportunities for improvement.
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We're proud of our diverse client portfolio, from global brands to smaller businesses with big ambitions.
Our paid search services
- Paid search strategy
- Paid search management
- Keyword research
- Google Adwords, Google Shopping, Bing
- Paid social
- PPC audits
- Restructure and optimisation of existing accounts
- Localised PPC
- International PPC
- Paid search for E-commerce
- Paid search for lead generation
Bespoke approach to your Paid search
Generally speaking, a one-size-fits-all approach is not relevant. We've never met a client who needs the exact same solution as another.
We'll take the time to really understand your objectives and unique challenges before implementing a best-practice and results-focussed approach to managing your paid search activity.
Our primary goal is to deliver all our clients a profitable return on investment and we can demonstrate this through our case studies.
We help hive.co.uk sell more books (a lot more)
- Grew revenue from paid search by 150%.
- Increased ROI 19% year-on-year.
- Reduced cost per acquisition by 25%.
Ready to have a chat?
We'd love to talk to you about how we can help deliver you ROI from your paid search advertising.