Digital Marketing for Financial Services

We believe every business has unrealised growth potential.

Do you lack the expertise and resource to unlock your true potential and get ahead of the competition?

As financial services specialists, we’ll be an extension of your team. Offering expert advice and helping you connect with new and existing customers in a way that differentiates you from your competitors.


  • Overspending on ad campaigns

  • Struggling to prove an ROI on marketing spend

  • Feels like your competitors are getting ahead

  • Direct mail campaigns becoming less effective

  • Your sales team want better quality leads

  • Your budget is under pressure

  • You can’t make sense of your marketing analytics

  • Your financial content needs a refresh


Curious Cat have reduced my lead acquisition costs by 90% and have driven huge growth in my business. They feel like a department within my firm rather than external advisors, I could not recommend them more wholeheartedly.
— James Barton, Partner, Featherstone Partners

what we do


Search engine optimisation

Increase high quality traffic from search engines

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Performance advertising that converts

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Digital marketing strategy

Improve your effectiveness with a tailored strategy

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inbound marketing

Attract, convert and delight new customers

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Financial copywriting

Engaging content written by financial experts

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Use data to inform decisions and prove ROI on spend

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How much is your lack of online visibility costing you? How many of your potential customers are finding your competitors before you? Can you continue to spend money on marketing with no return?

Curious Cat have contributed significantly to the overall success of our lead generation, SEO and content strategy by delivering great quality articles which were both relevant and educational.
— Wioleta Banach, Marketing Manager, Cambridge Global Payments

The financial services industry has historically relied on expensive direct mail campaigns to generate new business, but with continually decreasing results, many are putting more budget into digital marketing to generate sales and provide communication channels with their client and prospect base. 

We'll help you define a clear online proposition and plan to ensure your brand cuts through the noise to reach and engage your target clients, with a fresh and innovative approach. 

Having a bespoke, creative and unfussy digital marketing strategy to attract potential clients can give FSI companies the edge over the bigger, more conservative firms.

Prefer to send us a message?


Warm financial services leads delivered to your sales team


Having a presence online isn't just about social media, PPC or SEO (though we do think those things are important components). A cohesive digital strategy will deliver the best possible results, ensuring you have a presence throughout the customer buying journey.

Our digital marketing strategy for financial services clients uses a combination of inbound marketing, financial content marketingPPCSEO and social media to generate awareness, increase engagement and build client trust so your team can make warmer calls to prospects, maximising their chances of success.


Why Curious Cat Digital

Our founders have specialised in digital marketing and B2B sales for over a decade so we really understand what it takes to devise and develop a successful digital marketing strategy both for B2B and B2C clients.

We have experience working with financial services clients and understand the potential compliance pitfalls, plus our copywriters have FSI sector experience which we believe is key to developing the best-quality content. 

Our bespoke digital marketing strategies and campaigns, combined with our proactive results-driven approach deliver the best possible revenue and return on investment for our clients. 

Our expertise in all digital marketing channels enables us to take a holistic view of our clients' marketing activity and our commitment to results ensures they are always kept in the loop with how things are performing.


Our Digital Marketing offering for Financial Services Clients


Paid Search (PPC)

Although competitive and potentially expensive, a highly targeted PPC campaign that supports the rest of your digital strategy and goals can boost revenue from online by 20-30%.


Search Engine Optimisation (SEO)

Improving your visibility in organic search results through website optimisation and content development increases traffic from potential customers. 


Social media

80% of the population use social media. Select the right platform(s) to build your audience, develop an engaging content plan and make sure you have a presence where your target audience spend time.

FINANCIAL Content marketing

Creating financial content improves SEO rankings, increases time-on-site and decreases bounce rates. The key to success is in the research and planning, not just well-written articles. 


Inbound marketing

Utilising several digital marketing channels together, we can deliver a regular stream of inbound enquiries from high quality prospects. 


Email marketing

Nurture potential customers using timely emails containing valuable content, plus keep your existing customers and prospects informed and engaged.


Our work

CAMBRIDGE GLOBAL PAYMENTS   Generating B2B inbound leads through content marketing, PPC and paid social


Generating B2B inbound leads through content marketing, PPC and paid social

HP   An international SEO project plus analytics and bespoke reporting across Europe and EMEA for HP's security content


An international SEO project plus analytics and bespoke reporting across Europe and EMEA for HP's security content

SAVILLS   Fresh set of marketing emails globally and supporting the move to a new email platform


Fresh set of marketing emails globally and supporting the move to a new email platform

Financial services digital marketing challenges


Standing out against the competition

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With the emergence of challenger financial services brands one of the biggest challenges our clients face is getting noticed.

According to a study by Econsultancy and Adobe 71% of financial services business are looking to increase their digital marketing spend in 2019. We see many financial services businesses taking the wrong approach and throwing money at the problem hoping they can outbid the competition. This is a dangerous strategy, with the focus on the competition rather than the customer.

The first place to start is your ideal customer profile or ‘buyer persona’. Start with a workshop involving internal stakeholders with the goal of building a documented buyer persona. Think beyond demographics and be curious about your ideal customer’s challenges, motivations and goals. Enrich the workshop findings with customer interviews and CRM data.

Once you have created your buyer persona, you are now in a position to build campaigns that are completely focused on solving customers challenges, inspiring and helping them achieve their goals. Whilst your competitors continue to self promote and compete on price you will be using messaging that cuts through the noise and resonates with your target audience.

Interested in our buyer persona workshops?


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Increasing inbound enquiries

Sales people are an expensive resource so you need to be smart about how they are spending their time. Whilst cold calling has it’s place, prospecting is time consuming and can impact the motivation of your businesses front line.

With 12% of financial services firms viewing marketing automation as one of the most exciting opportunities for 2018, MarTech has made it much easier now for marketing to be a big part of the sales process. The most effective financial services brands will be those that can effectively align their sales and marketing teams to reduce the cost of customer acquisition.

Start with your buyer persona. Understand what they are searching for online, the challenges they are trying to solve and the questions they are asking. Build high quality, authoritative content that will resonate.

If you can offer potential customers a library of downloadable content to help them on their buyer journey you will become their trusted advisor. In addition, they will be happy to offer some basic contact details in return.

As you grow your contact database, marketing and sales can work together to collaboratively nurture leads. The marketing team can nurture leads until they are ready to buy whilst the sales team will be spending their time speaking to prospects with higher intent.

Want to learn more about inbound marketing?


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Building relationships with your customers

Trust is a critical element for any potential customer when considering which financial services brand they are going to work with. You can achieve this through creating relationships online with your customers and prospects.

Just having a few social media profiles is not enough. Take an omni-channel approach to online relationship building to ensure you are connecting with customers on a number of different levels.

Alongside social media consider live chat, social media and a personalised email nurture programme. This will not only ensure your existing customers are well served but you can also nurture potential customers until they are ready to commit.

Want to find out more about building online customer relationships? Get in touch


Get in touch


Let's talk about how we can help you get more financial services leads.

Call us on 0333 939 8414 or fill in the form below...