B2B Financial Services
Brand, website and a marketing roadmap for a leading UK B2B finance broker
Tailored finance for professional practices
For over 15 years, Shire Professions Finance has been a trusted finance partner for professional sectors across the UK. Backed by accredited partners such as the Law Society, they believe in making finance a positive tool - not a panic button- for their clients, delivering expert-led finance solutions that help maximise working capital and minimise financial disruption.
Key Services:
Brand strategy
Visual identity and brand guidelines
Website design & development
Marketing strategy
Brand strategy, visual identity and guidelines
Shire Professions Finance required a fresh brand strategy and visual identity, moving away from their previous association with Shire Leasing PLC and towards a new look and feel that was more consistent and in line with their offering.
With just a refreshed look rather than a full rebrand, we made their colour palette bolder to stand out from competitors, and introduced more consistent font types and styling that could be used across all channels.
We developed a strong brand proposition that showcased their industry expertise and affirmed their position as the trusted finance partner for professional sectors.
Website development
As part of their brand rollout, we designed, developed and launched a new website that brought the refreshed brand to life, with a cleaner UX and smoother user-led journeys.
Marketing roadmap
Since their launch, we have supported Shire Professions Finance with ongoing marketing, from launching high-value thought leadership guides, to delivering regular email cadence, engaging organic social posts, and LinkedIn ads that have translated their new branding across all marketing channels.
We helped Shire Professions Finance bring their brand identity to life through the design of reports and content offers, creating visually engaging materials that informed and resonated with their target audience.
