Leading KYC RegTech

Delivering £3.2m pipeline growth with performance marketing

The client

KYC360 is a leading RegTech specialising in Client Lifecycle Management (CLM), onboarding, and screening solutions. With a small but ambitious marketing team of three, they are committed to supporting financial institutions with tools that ensure compliance, efficiency, and risk mitigation.

Key Services:

  • Paid media strategy & delivery

  • SEO strategy & delivery

  • Ad copy & design

  • Analytics & reporting

THE RESULTS

£71.81

average cost-per-lead

£3.2m

pipeline revenue generated

39%

increase in organic website users

The challenge

As a fast-growing scale-up, KYC360 faced the dual challenge of limited in-house resources and the need for specialist expertise. With a newly launched brand, the company was determined to establish strong visibility, reach its target audience, and achieve ambitious sales goals.

However, their small team lacked the time and knowledge to run effective SEO and paid media campaigns. They required a partner who could fill this gap and adapt quickly in a fast-paced, ever-changing environment.

The solution

KYC360 partnered with Curious Cat Digital to provide full management of their paid media and SEO channels. This included:

  • Developing and implementing a comprehensive paid media strategy to reach highly targeted audiences.

  • Creating a tailored SEO strategy to improve website visibility and drive organic growth.

  • Delivering hands-on execution of campaigns across Programmatic, LinkedIn Ads and Google Ads

  • Working flexibly as an extension of the internal marketing team, adapting quickly to changing priorities and insights.

The outcome

The collaboration produced outstanding results that directly impacted the company’s growth trajectory:

  • 392 qualified leads from LinkedIn at a cost per lead (CPL) of just £71.81.

  • £3.2m in pipeline generated.

  • 39% increase in organic website users.

  • Met sales and marketing targets across both channels.

Beyond the numbers, KYC360 has been most impressed by the tangible revenue impact and the ease of collaboration. Unlike other agencies that focus on vanity metrics, Curious Cat Digital delivered real results, becoming a trusted partner and an extension of their team.

Kerry Rose - Marketing Director, KYC360

“It has been an absolute pleasure to work with Curious Cat. We have seen some incredible and tangible results. They have felt like an extension of our marketing team, understanding our business really well and fully managing whole channels for us.”

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