B2B Fintech
Brand strategy, visual identity and website for a scale-up InsureTech
Booking refund protection, made simple
For over a decade, Simple Refunds have been dedicated to providing a specialist refund service that works for people - not against them. With a flexible, technology-led refund solution that removes friction, builds trust and protects revenue.
Key Services:
Brand strategy
Visual identity and brand guidelines
Website design & development
Brand strategy, visual identity and guidelines
Simple Refunds came to us with a new name and a clear mission: to make refund protection fast, seamless and customer-first. We created a modular, stripped-back identity that mirrors the product experience: frictionless, confident, and built for scale.
The newly articulated proposition, “Refunds, reimagined”, became the foundation for a brand that puts clarity first — from messaging to interface design. The arrow-led logo device captures smooth movement and clear direction, guiding users through the refund journey with zero fuss.
“From the beginning, the team impressed us with their thorough research and creative ideas that went above and beyond. Every detail was well thought out, and their kind, friendly, and approachable style made the whole process a joy.
Rebranding and creating a whole new website simultaneously is no easy task but CCD took it all in their stride. They kept to our very tight deadlines and at each stage they sent progress reports and action points for both sides which were invaluable.
We loved working with CCD and couldn’t be happier with the result as is evidenced from the amazing feedback we have received from all our clients”
Patrick Curtis, Head of Marketing, Simple Refunds
A future-proofed website for a fast-moving brand
As part of the rebrand rollout, we delivered a full website redesign that brings their new identity to life and helps Simple Refunds stand out in a crowded category.
We replaced their one-page site with a fully site-mapped, user-led experience aligned to the full B2B buyer journey.
The UX mirrors the brand: seamless, intuitive, and stripped back to what matters. Custom UI graphics bring the product to life across key pages.
